I was invited to SIME Vienna this year to talk about the Silver Line Society Project that we did at INDIE for Microsoft NL. Here is a recording of the talk, it is in 2 parts I’m afraid. I also throughly enjoyed the presentation from my friend Pablos Holman about Hacking afterwards. He gives a glimpse [...]

Here is a presentation I gave at the Marketing Expo of DMEXCO in Germany. It is one of the largest Marketing Expo’s in Europe and it was a real privilege to talk about the projects and the collaborative creative process we use at Indie. I hope you enjoy it.Click HERE if you want to skip [...]

Last year I developed and produced an Alternate Reality Game for Microsoft The Netherlands together with Indie and game designers Bas Haas and Jelte van der Maat. Bas and Jelte were students of mine at the HKU and without them the project would never be as engaging. The Project went on to earn a Silver [...]

The headline says it all! Today I have just signed a contract to be Digital Creative at Indie in Amsterdam. I am so excited about this new job and about working with the team at Indie. Indie is a great Agency in Amsterdam with an excellent reputation, formerly known as SVH. For the past month [...]

Click to Play – – This was another commercial that Gabe Bauer and I directed for Yorin FM. Actually we had 3 of these versions with different musics, and only a slight retouch on each edit. They all look more or less the same. I just can’t get over the fact that they let u [...]

Image by matlock via Flickr In this interview from , Michael B. Johnson of Pixar discusses tips on the Creative Process. He also talks about moving from an analog to a digital creative process and some of the pitfalls of working virtually as well as some of the pros. Michael develops software for the animators [...]

Many people have been asking me online and offline if I am going to start something new. Well there is a “New Show” in the works, but as I said before I need money to be able to really do it. One of the ways I am earning some money after the massive loss of [...]

You can hire GabeMac for you. Viral Media Creative Consultant. www.gabemac.com Formats available: MPEG-4 Video (.m4v) Tags: gabemac, hire, work, consulting, creative, viralmedia, viral

I see it happen often. An agency sees a viral, redoes it, changes it a bit to the clients message or a new one, and puts it out. Here is one case in point. T-Mobile Dance. Now those of you who have been reading my blog know about Improv Everywhere. It looks obvious to me [...]

A lot of people have been posting and asking what happened at Mobuzz. I can not say I have the whole story. I know that there was investment that was said to come in, but at the end of the day, the golden rule is don’t beleive it until it is signed and th money [...]

So it is now sprung out on the internet. Last week Mobuzz closed it’s office. We were told that we would be able to continue, but as things go, that turned out not to be the case. There will be an official message from Anil today about what happend. All I can say it was [...]