I was invited to SIME Vienna this year to talk about the Silver Line Society Project that we did at INDIE for Microsoft NL. Here is a recording of the talk, it is in 2 parts I’m afraid. I also throughly enjoyed the presentation from my friend Pablos Holman about Hacking afterwards. He gives a glimpse [...]

Last year I developed and produced an Alternate Reality Game for Microsoft The Netherlands together with Indie and game designers Bas Haas and Jelte van der Maat. Bas and Jelte were students of mine at the HKU and without them the project would never be as engaging. The Project went on to earn a Silver [...]

Many people wonder how Viral Campaigning works. Many beleive that all you have to do is make a funny video woth a cat and that will spread the message. Sorry, that was about 2-3 years ago. The truth is nowadays you have to create a Multi Media Alternate Reality Game. Otherwise known as an ARG. [...]

I really loved the new campaign that Universal Music Group has put out. It starts with a segment from Lady GaGa “Poker Face”. When you see the video on youtube it explains very easily that you must try to play the game. What is the game?