I was invited to SIME Vienna this year to talk about the Silver Line Society Project that we did at INDIE for Microsoft NL. Here is a recording of the talk, it is in 2 parts I’m afraid. I also throughly enjoyed the presentation from my friend Pablos Holman about Hacking afterwards. He gives a glimpse [...]

Many people wonder how Viral Campaigning works. Many beleive that all you have to do is make a funny video woth a cat and that will spread the message. Sorry, that was about 2-3 years ago. The truth is nowadays you have to create a Multi Media Alternate Reality Game. Otherwise known as an ARG. [...]

I really loved the new campaign that Universal Music Group has put out. It starts with a segment from Lady GaGa “Poker Face”. When you see the video on youtube it explains very easily that you must try to play the game. What is the game?