I was invited to SIME Vienna this year to talk about the Silver Line Society Project that we did at INDIE for Microsoft NL. Here is a recording of the talk, it is in 2 parts I’m afraid. I also throughly enjoyed the presentation from my friend Pablos Holman about Hacking afterwards. He gives a glimpse [...]

Here is a presentation I gave at the Marketing Expo of DMEXCO in Germany. It is one of the largest Marketing Expo’s in Europe and it was a real privilege to talk about the projects and the collaborative creative process we use at Indie. I hope you enjoy it.Click HERE if you want to skip [...]

I have been setting up some new twitter accounts for some projects and I just realised something new in the process. When someone starts on twitter first time they get 20 people to follow already. But then again, they don’t have any followers yet. Quite depressing. But wouldn’t Brands just love to be one of [...]

Many people wonder how Viral Campaigning works. Many beleive that all you have to do is make a funny video woth a cat and that will spread the message. Sorry, that was about 2-3 years ago. The truth is nowadays you have to create a Multi Media Alternate Reality Game. Otherwise known as an ARG. [...]

I really loved the new campaign that Universal Music Group has put out. It starts with a segment from Lady GaGa “Poker Face”. When you see the video on youtube it explains very easily that you must try to play the game. What is the game?