Last year I developed and produced an Alternate Reality Game for Microsoft The Netherlands together with Indie and game designers Bas Haas and Jelte van der Maat. Bas and Jelte were students of mine at the HKU and without them the project would never be as engaging. The Project went on to earn a Silver Spin Award in the Gaming Category. The first Spin Award for Indie actually. Here is the Jury Report:
“To design and produce Alternative Reality Game is difficult enough. Achieving this internally at a company such as Microsoft Holland where it is “business as usual” is special. This requires guts. What we liked is that one is able to show how games push people over the limits of existing departments, as well as transferring knowledge to create new socialnetworks within the company. It is a fine example of integration of training on the job, communication and games, so worth a Silver SpinAward. ”
Here is a video to describe the game and project.
Finally here are some links and articles about the project.
dutchcowboys.nl
Molblog
lifehacking.nl
adformatie
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[...] was invited to SIME Vienna this year to talk about the Silver Line Society Project that we did at INDIE for Microsoft NL. Here is a recording of the talk, it is in 2 parts [...]